Real Estate CRM Software

A Web and Mobile Based Lead Generation Software

services

Web & Mobile Development

industry

Real Estate

duration

Working Since 2018

country

United States

Real Estate CRM Software

Project Overview

A one-stop real estate CRM software solution to turn leads into clients with a real-time and systematic follow-up. The workflow of a real estate agent is managed efficiently along with providing a user-centric experience to the targeted audience. There are varied features and functionalities in this online lead generation software. An agent can track every action of a lead from his last inquiry to detailed analytics of the last click on a house. Every small piece of information through the mail, call, chat, is easily maintained for future reference. With these features, a realtor can reach and guide his clients to buy their dream property.

Overview image 1Overview image 2Overview image 3

Challenges

Reporting & Data Processing
For solutions like CRM, storing important business data points is very crucial in order to project business insight from it.
Generating business intelligence reports is a very important and time-consuming task as it requires efficient handling of exponential data.
Aggregating data that directly affects overall business and filter out non-crucial data for archival purposes was a task for the full-stack app development team.
Lead Routing
The CRM had to have the potential of routing leads and redirecting them to their perfect match.
The system required a very complex rule-based system to integrate for lead routing.
For the automatic decision-making process, a number of attributes like lead source, zip code, pricing, agent availability, holidays, weight-based routing, were considered.
Mail Integration
Developing a global inbox was a task. It was difficult in terms of provider-specific integration with major ones like Gmail, Outlook, Yahoo connections.
A mail without context is useless for a CRM app.
Threading mail that provides context to agents was complex, as associating incoming/outgoing mail to the right thread was tricky.
Automatic Send List Generation
Homes have attributes like bed, bath, year, sqft, area, etc.
If a lead likes the "x" thing in a home, he is definitely going to like a similar home with the same set of attributes.
Generating automatic send lists based on matching property attributes required intelligent filtering.

Our Solution

Lead Routing Algorithms
For effective and complex lead routing we had to strategize some fine algorithms like Round Robin and Weighted Round Robin.
The system automatically assigns leads to agents based on lead source, zip code, pricing, and agent availability.
This covers the Lead Management and lead routing needs of the CRM platform.
Mail Integration
Our app developers made a common interface to implement different connectors for mail integration in the web and mobile app.
The Inbox Sync feature supports major email providers including Gmail, Outlook, and Yahoo.
All incoming and outgoing mail is threaded and associated to the right context for agents.
Reporting & Analytics
For accurate reporting we planned to process data in various timeframes to get real-time data.
We used technologies like Elasticsearch and Kibana for comprehensive reporting.
The Analytics feature tracks lead activity, click-rate, open-rate, and provides detailed reports for website analysis.
ML-based Recommendations
We applied machine learning algorithms and Collaborative filtering for the recommendation of new properties for send listings.
The system generates lead preferences based on questionnaire answers and activity tracking from analytics.
Calendar Appointment Sync, Tasks, Reward System, and Calling and Text features complete the CRM workflow.

Features Implemented

The real estate CRM software includes a comprehensive set of features designed to manage leads, track agent activities, and streamline the entire real estate workflow.

1. Contact management

The realtor can monitor every aspect of the business from here. One can track down clientele details like name, contact information, home buying & preferences, the record of clicks on a page, and also keep a track of emails, chats, & calls.

Contact management

2. In-app call & chat

An agent can directly begin a conversation with a potential buyer over a call or chat. He can manage all inbound & outbound home inquiries, a unique area-wise local number for better conversion rate, and a browser-based calling or texting to the client. One can also get a short link for sending traditional messages (SMS).

In-app call & chat

3. Analytics

The realtor can track both, a new and an existing lead. One can track every lead activity on websites. In one visit of a user, the real estate application identifies his preferences and creates a detailed report of his activities. The software also keeps track of outbound emails, SMS, click-rate, open-rate, for proper website analysis. It helps in link tracking too, all this leads to increased conversion.

Analytics

4. Reward system

This is a motivational feature that keeps your agents engaged in the lead generation application. He gets points based on specific actions performed for a lead. Also, one can set their own goals and weekly targets to earn these points. There is a unique feature in the form of power hour for those agents who want to earn extra points and gain more leads in CRM.

Reward system

5. Lead routing

This functionality automatically assigns leads to the agents based on the lead source, lead type, and zip code. It assigns the lead to the best available agent as per the Round Robin Algorithm.

Lead routing

6. Inbox sync

The real estate CRM software has integrated major email providers that support IMAP and SMTP including Google, Outlook, Yahoo. It sends and receives an email directly from CRM. The CRM software is easily integrated with a third-party email provider too and tracks the emails efficiently.

Inbox sync

7. Calendar appointment sync

The agent can schedule his desired lead looking at the contacts and visit the properties. Such scheduling will be directly synced with Google Calendar and one will receive notifications of various events via SMS and Email.

Calendar appointment sync

8. ML-based lead preferences

The system provides a questionnaire to the agents. Based on their answers, the machine learning algorithm generates lead preferences and gives the best matching property for lead. There are other attributes too based on which the algorithm makes its decision like activity tracking from the analytics, saved homes, and more.

ML-based lead preferences

9. Team collaboration

This functionality shows the activity history of a concierge and realtor. So, both can be on the same page while nurturing a lead. Every task done by them, being in a different time zone, is tracked.

Team collaboration

10. Task management

Online lead generation is done with precise task management. An agent can efficiently manage his overdue tasks by getting a complete overview of the dashboard with details like today, upcoming, completed tasks. In this way, he will easily be able to prioritize his lead-based tasks.

Task management

Technology Stack

The real estate CRM is built on a modern stack with React JS on the frontend, PHP Laravel on the backend, React Native for mobile, and AWS infrastructure for scalability.

Frontend / Web UI

React JS, Ant Design

Mobile App Development

React Native

Backend Technology

PHP (Laravel), Node.js, TypeScript, GraphQL, Twilio

Database

AWS Relational Database Service (MySQL), MongoDB

Server Stack

Docker, AWS Elastic Container Service (ECS)

Server & Runtime

PHP-FPM, Node.js, Nginx

Load Balancer

Nginx, AWS Elastic Load Balancer (ELB)

Real-Time Communication

Twilio Sync, WebSocket

Notification Services

Firebase Push Notifications (FCM), AWS Simple Notification Service (SNS), Twilio Sync

State Management & Local Storage

Redux, Redux Persist

API & Network Requests

Axios, Apollo Client GraphQL

Serverless Architecture

AWS Lambda (Python & Node.js)

Cache & Message Queue

Redis, AWS Simple Queue Service (SQS)

File Storage

AWS Block Storage (EBS), AWS S3

Infrastructure Orchestration

Terraform, AWS CloudFormation, Serverless Framework

Logging & Monitoring

AWS CloudWatch, Sentry.io, Smartlook

CDN & Content Delivery

AWS CloudFront

CI/CD & Version Control

GitLab, Amazon Elastic Container Registry (ECR)

Crash Reporting

Firebase Crashlytics

Conclusion

The Real Estate CRM Software is a comprehensive lead generation platform that helps realtors manage contacts, track leads, route inquiries, and close deals faster. With features like ML-based lead preferences, in-app calling, analytics, and calendar sync, the platform provides agents with everything they need to convert leads into clients efficiently.

READY TO BUILD YOUR REAL ESTATE PLATFORM?

Let us help you build a custom CRM solution tailored to your real estate business needs.

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