Real Estate CRM Software
A Web and Mobile Based Lead Generation Software
services
Web & Mobile Development
industry
Real Estate
duration
Working Since 2018
country
United States

Project Overview
A one-stop real estate CRM software solution to turn leads into clients with a real-time and systematic follow-up. The workflow of a real estate agent is managed efficiently along with providing a user-centric experience to the targeted audience. There are varied features and functionalities in this online lead generation software. An agent can track every action of a lead from his last inquiry to detailed analytics of the last click on a house. Every small piece of information through the mail, call, chat, is easily maintained for future reference. With these features, a realtor can reach and guide his clients to buy their dream property.



Challenges
Reporting & Data Processing
Lead Routing
Mail Integration
Automatic Send List Generation
Our Solution
Lead Routing Algorithms
Mail Integration
Reporting & Analytics
ML-based Recommendations
Features Implemented
The real estate CRM software includes a comprehensive set of features designed to manage leads, track agent activities, and streamline the entire real estate workflow.
1. Contact management
The realtor can monitor every aspect of the business from here. One can track down clientele details like name, contact information, home buying & preferences, the record of clicks on a page, and also keep a track of emails, chats, & calls.

2. In-app call & chat
An agent can directly begin a conversation with a potential buyer over a call or chat. He can manage all inbound & outbound home inquiries, a unique area-wise local number for better conversion rate, and a browser-based calling or texting to the client. One can also get a short link for sending traditional messages (SMS).

3. Analytics
The realtor can track both, a new and an existing lead. One can track every lead activity on websites. In one visit of a user, the real estate application identifies his preferences and creates a detailed report of his activities. The software also keeps track of outbound emails, SMS, click-rate, open-rate, for proper website analysis. It helps in link tracking too, all this leads to increased conversion.

4. Reward system
This is a motivational feature that keeps your agents engaged in the lead generation application. He gets points based on specific actions performed for a lead. Also, one can set their own goals and weekly targets to earn these points. There is a unique feature in the form of power hour for those agents who want to earn extra points and gain more leads in CRM.

5. Lead routing
This functionality automatically assigns leads to the agents based on the lead source, lead type, and zip code. It assigns the lead to the best available agent as per the Round Robin Algorithm.

6. Inbox sync
The real estate CRM software has integrated major email providers that support IMAP and SMTP including Google, Outlook, Yahoo. It sends and receives an email directly from CRM. The CRM software is easily integrated with a third-party email provider too and tracks the emails efficiently.

7. Calendar appointment sync
The agent can schedule his desired lead looking at the contacts and visit the properties. Such scheduling will be directly synced with Google Calendar and one will receive notifications of various events via SMS and Email.

8. ML-based lead preferences
The system provides a questionnaire to the agents. Based on their answers, the machine learning algorithm generates lead preferences and gives the best matching property for lead. There are other attributes too based on which the algorithm makes its decision like activity tracking from the analytics, saved homes, and more.

9. Team collaboration
This functionality shows the activity history of a concierge and realtor. So, both can be on the same page while nurturing a lead. Every task done by them, being in a different time zone, is tracked.

10. Task management
Online lead generation is done with precise task management. An agent can efficiently manage his overdue tasks by getting a complete overview of the dashboard with details like today, upcoming, completed tasks. In this way, he will easily be able to prioritize his lead-based tasks.

Technology Stack
The real estate CRM is built on a modern stack with React JS on the frontend, PHP Laravel on the backend, React Native for mobile, and AWS infrastructure for scalability.
Frontend / Web UI
React JS, Ant Design
Mobile App Development
React Native
Backend Technology
PHP (Laravel), Node.js, TypeScript, GraphQL, Twilio
Database
AWS Relational Database Service (MySQL), MongoDB
Server Stack
Docker, AWS Elastic Container Service (ECS)
Server & Runtime
PHP-FPM, Node.js, Nginx
Load Balancer
Nginx, AWS Elastic Load Balancer (ELB)
Real-Time Communication
Twilio Sync, WebSocket
Notification Services
Firebase Push Notifications (FCM), AWS Simple Notification Service (SNS), Twilio Sync
State Management & Local Storage
Redux, Redux Persist
API & Network Requests
Axios, Apollo Client GraphQL
Serverless Architecture
AWS Lambda (Python & Node.js)
Cache & Message Queue
Redis, AWS Simple Queue Service (SQS)
File Storage
AWS Block Storage (EBS), AWS S3
Infrastructure Orchestration
Terraform, AWS CloudFormation, Serverless Framework
Logging & Monitoring
AWS CloudWatch, Sentry.io, Smartlook
CDN & Content Delivery
AWS CloudFront
CI/CD & Version Control
GitLab, Amazon Elastic Container Registry (ECR)
Crash Reporting
Firebase Crashlytics
Conclusion
The Real Estate CRM Software is a comprehensive lead generation platform that helps realtors manage contacts, track leads, route inquiries, and close deals faster. With features like ML-based lead preferences, in-app calling, analytics, and calendar sync, the platform provides agents with everything they need to convert leads into clients efficiently.
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