On Demand Video Streaming App

OTT App or App Like Netflix

Play Store

services

Mobile App Development

industry

Media & Entertainment

duration

2+ Years

country

United Kingdom

Project Overview

It is an app like netflix that offers users to browse through a wide range of video content. Stream and watch free/rented movies online. Rent movies for a specific time period. So if you want to develop OTT apps or know more about them, explore this case study.

Challenges

Developing a Custom Video Player

• Built a custom video player with clean architecture for high-quality video content.

• Focused on delivering the best quality user experience for movie playback.

• Enabled users to get high-quality video content through custom player design.

Handling Large User Base

• Thousands of requests at a time as the app became popular among users.

• Challenge was to handle all requests and provide a crash free and smooth experience.

• Achieved 98% crash-free user experience despite massive concurrent usage.

High Streaming Quality

• Providing high video streaming quality to worldwide users was a major challenge.

• Needed to deliver consistent streaming quality across different regions and devices.

• Successfully providing the best streaming quality and experience to worldwide users.

Multiple Upload Channel

• Handling huge amount of video content while keeping the app lightweight.

• Used AWS for movies streaming and Vimeo for all the custom ads.

• Balanced storage and delivery across multiple platforms for optimal performance.

Our Solution

Custom OTT App Development

• Developed a fully custom On-Demand Video Streaming App after brainstorming all challenges.

• Built and launched the OTT app with all planned features and functionality.

• Delivered a production-ready streaming platform comparable to Netflix.

Scalable Infrastructure

• System was able to handle all user bases and process thousands of requests smoothly.

• Provided the best quality user experience to all users across the globe.

• Achieved surprise and excitement with the amount of user base gained in short time.

Content Security

• Disabled Screenshot and Screen Recording features in the app to prevent content piracy.

• Implemented content protection measures similar to Netflix's approach.

• Eliminated chances of content piracy through app-level restrictions.

Custom Ads Platform

• Built a custom ads platform to showcase local businesses with geolocation tracking.

• Customized the way ads look and feel within the application.

• Integrated Google IMA ads support along with custom in-app advertising.

Features Implemented

The on-demand video streaming app includes a comprehensive set of features designed for an exceptional viewing experience.

1. Latest Movies & Browse Movies

Easy access for the user to browse through the latest movies from the home page to watch or to rent any of these movies. Easy search to find movies by title, description or categories. Organized movie categories based on various genres, discounts, and specials.

2. Simple Categories & Navigation Tab Bar

This on-demand video streaming app has all the movies categorized by genre, specials and top pick which makes it easier for the users to find the best movies. Simplified tab bar for the user to get easy access to different section.

3. Playback Page

On this page, users can watch movie trailers, info, and another recommendation list. Users get to see movie descriptions, watch a trailer of the movie, rent it, and also can have a look at the reviews and ratings.

4. Favorite List

Users can add movies to their favorite list by tapping on the heart button.

5. Expanded Description

Get to see the movie descriptions, given reviews and ratings by other users. You can share it, add that movie to favourite list to watch it later and rent it. User will also get the recommendation list of the movies to look out for.

6. Search

In the search tab, users can search for the movies by name, description, or categories they want to see.

7. Popular

Clicking the Popular button will take the user to the page where the user can see award-winning and popular movies.

8. My Account

The user can see account information, top-up their digital wallet, change the default language, and save card details.

9. App At a Glance

With the best video quality and numerous video content and movies, This app is your next entertainment destination. Rent your favorite movies, watch it with the best video quality, post your reviews, and ratings for the movie just like Netflix.

10. Video Player

Rent or enjoy the movie on our custom built video player, giving you an amazing viewing experience with features like bandwidth adaptive streaming, ads support from Google IMA and within the app. Implementation of cloud storage service enables us to reduce latency and offer the best quality experience to a large number of the user base.

Technology Stack

The app is built on a modern technology stack with React Native for cross-platform mobile development and PHP Laravel for backend services, deployed on AWS infrastructure.

Mobile Services

Fabric, Facebook SDK, Stripe, React Native, Terraform, AWS Cloudformation

DevOps & Monitoring

Firebase, AWS Cloudwatch, AWS EC2 Cluster, Gitlab, Elastic Container Registry, Firebase, AWS Simple Notification Service

Server & Runtime

Docker, AWS Elastic Container Service, AWS Lambda (Python & Node.js), AWS, PHP-FPM, Node.js, Nginx, Nginx, AWS Elastic Load Balancer

Media & CDN

AWS Elemental Media Convert, AWS Elastic Transcoder, Vimeo, AWS Cloudfront

Database & Storage

Redis, AWS Simple Queue Service, AWS Relations Database Service (MySQL), AWS Block Storage, AWS S3

Technologies

PHP (Laravel)

Conclusion

The On Demand Video Streaming App successfully serves 30K+ users with 70K+ streaming devices and 1500+GB of digital content. With 98% crash-free user experience and 90K+ request rate handling, the platform delivers high-quality video streaming to users across the globe.

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