BluePrint Research Group

Business Website for Market Research Firm

Website

services

Custom Web Development

industry

Market Research / Life Sciences

duration

Working Since 2016

country

United States

Project Overview

BluePrint is a global commercial strategy consultancy and marketing research firm that partners with life sciences decision makers to shape and inform go-to market strategy for the industry's emerging innovative products, impacting and improving global health and wellness.

Challenges

Balancing Professionalism and Modern Design

• The website needed slick animations without making it too funky and unprofessional.

• The challenge was to find the right balance between professionalism and modern look for the first digital face of the company.

• The site had to serve as the primary touchpoint for potential clients and team expansion.

Performance and Reactivity

• The website has to be reactive, fast, and offer a slick user interface.

• Animations needed to run smoothly without degrading page load performance.

• Scroll-based animations required careful implementation to maintain responsiveness.

Revamping to Latest Standards

• The major challenge was to revamp the existing website by matching the latest technological and design standards.

• The site needed to be fully responsive across all devices and screen sizes.

• Modern web standards had to be met while preserving the firm's corporate identity.

Our Solution

Modern and Impactful Design

• As the company was located in different countries, we made sure the website was modern and impactful.

• The design considered this to be the first impression of the firm for global audiences.

• The corporate look was maintained while adding contemporary visual elements.

Right Technology Stack

• After doing research and a few handy demos, we figured out the suitable technology stack synchronized with the client requirement.

• For animation, GSAP is a Google recommended animation plugin for JS-based animations.

• Every major ad network excludes GSAP from file size calculations, keeping the site lightweight.

Content Management System

• The requirement was to develop a content management system using React for achieving reactivity.

• Gatsby served as a perfect CMS which syncs perfectly with client requirements.

• Netlify CMS supports both rich text format and markdown files for dynamic pages without relying on databases.

Scroll-Based Animations

• A key requirement was to be able to animate on scroll for an engaging user experience.

• Our artisans used Intersection Observer to handle scroll-based animations efficiently.

• Lottie Animations were integrated for high-quality, interactive animation formats.

Features Implemented

The BluePrint Research Group website includes multiple sections that showcase the firm's expertise, approach, and impact in the life sciences market research industry.

1. Home

The homepage serves as the main landing page for BluePrint Research Group, presenting the firm's identity with slick GSAP animations and a modern corporate design that balances professionalism with visual engagement.

2. Our Story

The page describes their journey how they kick-started themselves and started impacting global health care marketing by their unique ideas for the commercialization of pharmaceutical products.

3. Focus

It elaborates the area of focus or the area of operation of BluePrint Research Group. The Focus is broadly classified into three main categories viz., Mission, Positioning, Therapeutic Experience.

4. Our Approach

It describes what are the methods in the operation of the business. The approach is further classified into four sub-parts viz., Healthcare Consulting, Blueprint Toolbox, Typical Engagements, Innovations. The Subpages of the above category provide a brief account of the classified categories.

5. Our Impact

This section describes the impact of Blueprint Research Group over the global pharmaceutical market, the section is bifurcated into two sub-parts ie., Pro Bonos and Testimonials. The Pro Bono part describes the journey of its business arm Pro Bono whereas Testimonial gives an account of the clients who have been benefited by BPRG.

6. Our Opportunities

This section describes the overall prospect of BluePrint Research Group, the section eight sub-parts and chronologically it describes What the company does? What is the work culture of the company? It further deals with the expectation of an associate to showcase his career path.

7. Excited Happenings

If you like to stay up to date regarding what the company is doing, what is happening inside the company. To meet this requirement, Gatsby supports various CMS providers one of these is Netlify, Netlify is a powerful CMS that supports both rich text format and markdown files for dynamic pages and that too without relying on databases.

Backend and Web Technologies

The website is built on a modern Jamstack architecture with React JS and Gatsby, deployed using Docker on Digital Ocean with Netlify CMS for content management.

Frontend Framework

React JS, Gatsby

Server Stack

Docker, Cloud Server (Digital Ocean)

CMS

Netlify CMS

CI/CD

Gitlab

Third-Party Integration

GSAP, Lottie Animations, Intersection Observer

Authentication

Go Auth API

Conclusion

With better planning and fine solutions to the challenges along with precise designing, we achieved the ideal user experience that we were aiming for. The BluePrint Research Group website successfully balances professionalism with modern design, featuring slick scroll-based animations powered by GSAP and a robust content management system built on Gatsby and Netlify CMS.

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