Mr. App

A customised market research survey platform for the healthcare industry.

Website

services

Web Application Development

industry

Healthcare

duration

Working Since 2016

country

United States

Project Overview

Mr. App (Market Research Application) is a web-based survey application for market research to enhance capabilities to identify trends and market information in the most efficient manner. There 3 types of survey types that are conducted from the platform namely concept testing, message testing and communication material.

Challenges

Conditional Data Handling

• The questions are based on the answers provided, requiring conditional based data handling.

• The application demands dynamic question flows that change based on user responses.

• Conducting various surveys for healthcare industries adds complexity to the data logic.

Custom Shape Drawing on Images

• In concept surveys, data is taken from raster images requiring custom shapes to be drawn over them.

• There was a need to allow users to draw and interact with images dynamically during surveys.

• Standard tools did not support the level of image annotation required for concept testing.

PDF to Image Conversion

• Most data is uploaded in PDF format for concept surveys.

• PDF files needed to be converted into images for survey interaction.

• Handling various PDF formats and ensuring quality image output was a key technical challenge.

Our Solution

Custom Shape for Image Interaction

• Created a custom shape tool allowing users to draw shapes over images during concept surveys.

• Users can interact with raster images and annotate them live during the survey process.

• The solution enables dynamic visual data collection from concept testing surveys.

PDF to Image with imgMagick

• Used imgMagick to convert PDF files into images for use in concept surveys.

• The conversion process handles various PDF formats while maintaining image quality.

• Converted images integrate directly into the survey workflow for user interaction.

Agile Development Approach

• With experienced resources and agile management, challenges were turned into opportunities.

• A positive approach enabled the team to overcome technical difficulties effectively.

• The application was delivered successfully with all required functionality.

Features Implemented

Mr. App delivers a comprehensive set of features designed for healthcare market research surveys, supporting concept testing, message testing and communication material analysis.

1. Create a Survey Based Credentials

The application provides survey based credentials for the purpose of surveying, the application generates credentials to access the surveys, these credentials are shared via email to the sample size. These credentials can be exported via email or can be downloaded in a csv format for sharing purpose among the sample users.

2. Create a Concept Testing

As the healthcare domain has the various types of survey being conducted, one of the survey type support given is the concept survey, in this survey the data is collected through images by dynamically creating or drawing over them live. The user who is taking part in the survey can select a word to describe the emotions drawn from the concepts.

3. Create a Message Testing

The app provides another way of survey that is, via message testing, in this form of survey the data is collected in text format by allowing the user to fill the survey form through the website. These messages are reviewed in-depth in order to capture the most compelling message from the pool of messages. From these filtered messages the top messages were identified based on the preferences.

4. Create a Story Flow

The Application allows users to set priority to create story flow, the user can create story flow by sorting through the answers given by him in order to set preference.

5. Multilingual

The application supports multilingual survey creation, as it allows the user to create surveys in eight different languages namely, English, Spanish, Chinese, Portuguese, German, Japanese, Italian, French erasing the language barrier and allowing the user to fill the survey in their own language.

Technology Stack

Mr. App is built using a focused stack of technologies chosen for reliable survey data handling and web-based image interaction.

Database

My SQL

Frontend Framework

Bootstrap

Backend Technology

PHP (Slim)

Frontend Library

wPaint

JavaScript Library

Clipboard.js

Conclusion

Mr. App is a web-based market research survey platform built for the healthcare industry. The application supports concept testing, message testing, and communication material surveys across eight languages, helping healthcare organizations identify trends and gather market insights efficiently. WebMob Technologies has been working on this platform since 2016.

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