Mr. App

A customised market research survey platform for the healthcare industry.

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Deliverables
Web Application Development
Industry
Healthcare
Duration
Working Since 2016
Country
United States
Mr. App
Overview

Business Goals & Project Overview

Business Goals

The client required a sophisticated market research platform tailored for the healthcare sector to identify emerging trends and consumer insights efficiently. They faced significant pressure to move beyond manual data collection methods and static survey formats. By digitising their research workflows, the client aimed to capture high-fidelity data across diverse global markets while maintaining rigorous standards for complex, conditional healthcare-specific analysis.

Project Overview

WebMob delivered a robust, web-based survey application designed to modernise the client's market research capabilities. By engineering a platform that supports complex concept, message, and communication testing, we enabled the client to transition from manual processes to a dynamic, automated data collection environment. This solution allows the client to conduct research across eight languages, ensuring global reach and consistency.

Challenges & Solutions

Challenges Faced and Conquered

The client struggled with rigid survey structures and technical limitations that prevented them from conducting advanced, interactive market research in the healthcare sector.

The Challenge

Complex Conditional Data Logic

The client needed to execute surveys where subsequent questions depended entirely on previous responses. The lack of dynamic flow capabilities meant they could not perform the nuanced, conditional data gathering required for complex healthcare research, leading to inefficient data collection and limited insight depth.

Our Solution

We engineered a dynamic survey engine that processes conditional logic in real-time. This allows the client to create sophisticated, branching survey paths that adapt to participant input, ensuring that the data collected is always relevant and highly structured for subsequent analysis.

The Challenge

Interactive Concept Testing

Concept testing required participants to interact with visual materials, but the client lacked tools to capture data from raster images. This limitation forced the client to rely on less effective research methods, preventing them from gathering precise, visual-based feedback on healthcare concepts.

Our Solution

We integrated a custom shape-drawing tool that allows participants to annotate images live during the survey. This enables the client to collect granular, visual data points directly on concept materials, significantly increasing the quality and specificity of their research findings.

The Challenge

PDF Processing Bottlenecks

The client frequently received research materials in PDF format, which were incompatible with their survey platform. This created a significant operational bottleneck, as staff had to manually convert files, resulting in delays and inconsistent image quality for their testing workflows.

Our Solution

We implemented an automated conversion pipeline using imgMagick to transform various PDF formats into high-quality images. This integration allows the client to upload materials directly into the survey workflow, eliminating manual preparation time and ensuring consistent visual output.

Features Implemented

Key Features & Functionality

  • Key Features & Functionality
  • Key Features & Functionality
  • Key Features & Functionality

  1. Create a Survey Based Credentials

    WebMob engineered a secure credential generation system for survey participants. This feature enables the client to distribute access via email or export data lists for streamlined survey management.

  2. Create a Concept Testing

    We built an interactive annotation tool for healthcare concept surveys. This allows the client to capture live visual feedback and emotional descriptors directly from participants during the testing process.

  3. Create a Message Testing

    This module collects structured text data from participants to evaluate messaging effectiveness. It enables the client to identify the most compelling communication options based on verified user preferences.

  4. Create a Story Flow

    We developed a priority-based sorting mechanism for survey responses. This allows the client to establish logical story flows and determine participant preferences through an automated, data-driven ranking system.

  5. Multilingual

    The platform supports eight global languages to remove communication barriers. This enables the client to deploy consistent, high-quality research surveys across international markets without needing separate regional platforms.

Our Tech Stack

The Right Tools for Every Challenge

Mr. App is built using a focused stack of technologies chosen for reliable survey data handling and web-based image interaction.

Bootstrap
The Result

Dynamic Healthcare Research Platform, Enabling Global Market Insights

The platform transformed the client's research operations, replacing manual bottlenecks with a scalable, automated system for global data collection.

  • Survey Flexibility

    Before
    Static, linear survey structures.
    After
    Dynamic, conditional question flows.

  • Visual Interaction

    Before
    Inability to annotate images.
    After
    Live, shape-based image annotation.

  • Data Preparation

    Before
    Manual PDF conversion work.
    After
    Automated PDF-to-image processing.
From Discovery to Production

Discovery to Production

  1. Discovery & Strategy

    Understood the business goals, user needs, existing workflows, and technical requirements.

    Discovery & Strategy

  2. Solution Architecture

    Defined the system architecture, technology stack, integrations, and data flow required for the solution.

    Solution Architecture

  3. Development & Integration

    Built the core platform in agile sprints, integrating APIs, backend services, frontend experiences.

    Development & Integration

  4. Deployment & Rollout

    Launched the solution, monitored performance, resolved initial issues, and ensured a smooth transition to production.

    Deployment & Rollout

  5. Testing & Optimization

    Validated functionality, performance, security, and usability before preparing the solution for production.

    Testing & Optimization
Use Cases

The Business Case

By digitising their research infrastructure, the client achieved a scalable, global platform that significantly reduced operational overhead.

  • Operational Efficiency

    Automated PDF processing and dynamic workflows eliminated hours of manual data preparation for the client.

  • Global Scalability

    Multilingual support allows the client to launch research initiatives across eight international markets simultaneously.

  • Enhanced Data Quality

    Interactive annotation tools provide the client with deeper, more precise insights from concept testing surveys.

  • Agile Research Cycles

    The platform enables the client to iterate on survey logic and messaging tests with greater speed and accuracy.

Conclusion

Mr. App is a web-based market research survey platform built for the healthcare industry. The application supports concept testing, message testing, and communication material surveys across eight languages, helping healthcare organizations identify trends and gather market insights efficiently. WebMob Technologies has been working on this platform since 2016.

We've a lot more to showcase here, around 700+ projects.

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FAQ

Frequently Asked Questions

Your Success, Our Commitment

Empowering businesses with innovative technology, uncompromising quality, and customer-first solutions.

Pramesh Jain

Founder & CEO

We design robust backend architectures using PHP and MySQL to manage branching logic, ensuring that survey flows remain performant and accurate regardless of the complexity of the conditional rules.

Yes, we specialise in integrating advanced frontend libraries like wPaint to create custom, interactive drawing and annotation tools that meet specific research or operational requirements.

We utilise server-side tools like imgMagick to build automated pipelines that convert various file formats into web-ready assets, ensuring quality is maintained while reducing manual intervention.

We build internationalisation into the core architecture from the start, ensuring that the database and frontend frameworks can handle diverse character sets and regional requirements seamlessly.

Timelines depend on the complexity of the features and data requirements. We use an agile approach to deliver functional modules incrementally, allowing for rapid deployment and continuous refinement.