B2B/B2C eCommerce and POS with Dynamic Pricing, Marketplace Integration, and Inventory…
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Viva Wireless operated a complex retail environment struggling with fragmented inventory management and manual data processes. They required a unified B2B and B2C platform to centralize operations across multiple marketplaces. The primary goal was to automate dynamic pricing, streamline wholesale workflows, and ensure system stability during high-traffic periods, ultimately enabling the business to scale operations without increasing manual administrative overhead.
WebMob Technologies delivered a comprehensive, high-performance eCommerce ecosystem designed to unify Viva Wireless’s retail and wholesale operations. By integrating a custom POS with Amazon, Walmart, and eBay, we created a centralized hub for real-time inventory and order management. This solution replaced manual data entry with automated synchronization, enabling the client to manage over 15,000 SKUs efficiently.
The client faced significant operational friction due to manual data handling, inconsistent pricing across channels, and the inability to scale infrastructure during peak retail traffic.
Data Migration and System Integrity
Migrating over 15,000 products and customer records risked significant downtime and data loss, threatening the continuity of live sales operations.
We implemented a phased migration strategy using parallel testing environments and automated tools, ensuring a seamless transition with zero downtime for the client.
Dynamic Pricing and Channel Complexity
Maintaining distinct pricing tiers for retail and wholesale customers while syncing across Amazon, Walmart, and eBay created immense manual workload and risk.
We engineered a rule-based pricing engine that automates price updates across all channels, ensuring consistency and secure visibility for different customer groups.
Bulk Product Management at Scale
Managing a catalog of 15,000 SKUs manually led to frequent errors in pricing and availability, negatively impacting the client's reputation on marketplaces.
We developed streamlined bulk management tools with validation checks and error reporting, allowing the client to manage large catalogs with high accuracy.
WebMob engineered a grid-based interface for wholesale buyers to expedite large orders. This enables the client to manage quantity limits and product filtering efficiently.
We built a flexible coupon engine allowing admins to apply targeted discounts. This empowers the client to drive sales through automated, rule-based promotional campaigns.
We implemented a secure credit-tracking system with automated reminders. This allows the client to manage wholesale credit limits while maintaining strict financial compliance.
WebMob developed a digital wallet system for managing refund credits. This enables the client to automate balance adjustments and simplify the checkout experience for customers.
We integrated diverse payment gateways including PayPal and credit services. This provides the client with a versatile, secure checkout environment for all customer segments.
We created a centralized API-driven hub for Amazon, Walmart, and eBay. This enables the client to sync inventory and orders in real time across all platforms.
WebMob built an automated RMA system for frontend return requests. This allows the client to process returns efficiently while maintaining accurate inventory levels.
We integrated a custom POS system that syncs in-store sales with online inventory. This enables the client to maintain a unified view of stock across all channels.
We engineered a group-specific pricing engine for retail and wholesale tiers. This allows the client to enforce contract-based pricing and boost loyalty through targeted discounts.
WebMob designed a role-based access control system for customer management. This enables the client to secure wholesale pricing and maintain detailed audit logs for activities.
We built a dynamic order management interface for real-time modifications. This allows the client to update orders and notify customers automatically, ensuring full transparency.
We developed a CSV-based import system with built-in validation. This enables the client to manage large catalogs and pricing updates without manual data entry errors.
WebMob created a comprehensive reporting dashboard for sales and inventory insights. This provides the client with actionable data to optimize performance across all regions.
The platform is built on a proven web technology stack designed for performance and reliability.
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HTMLThe platform transformed the client's business from a manual, error-prone operation into a scalable, automated ecosystem that drives consistent growth across all channels.
| Capabilities | Before | After |
|---|---|---|
| Inventory Sync | Manual updates across channels | Real-time automated synchronization |
| Pricing Strategy | Inconsistent manual price lists | Automated rule-based pricing engine |
| Order Processing | Fragmented and slow workflows | Unified, high-performance management |
Understood the business goals, user needs, existing workflows, and technical requirements.
Defined the system architecture, technology stack, integrations, and data flow required for the solution.
Built the core platform in agile sprints, integrating APIs, backend services, frontend experiences.
Launched the solution, monitored performance, resolved initial issues, and ensured a smooth transition to production.
Validated functionality, performance, security, and usability before preparing the solution for production.
The solution delivered a robust, scalable architecture that significantly reduced operational overhead and improved cross-channel revenue performance.
Automated synchronization eliminated manual data entry, saving significant administrative time.
The system now handles high-traffic events like Black Friday without performance degradation.
Centralized management allows for seamless expansion across Amazon, Walmart, and eBay.
Automated credit tracking and fraud detection ensure secure and compliant wholesale transactions.
Viva Wireless now operates a fully integrated B2B/B2C eCommerce platform that handles over 15,000 products across its own website, Amazon, Walmart, and eBay. The custom POS system, dynamic pricing engine, and PayLater features give the business complete control over retail and wholesale operations, while real-time inventory sync and advanced reporting ensure accuracy at scale.
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We use a phased approach with parallel testing environments to ensure data integrity and zero downtime during the transition.
Yes, we build custom API-driven integrations that sync in-store POS data with online inventory in real time.
We implement load balancing and conduct rigorous stress testing to simulate heavy traffic, ensuring the platform remains responsive.
We engineer rule-based engines that manage complex pricing scenarios, ensuring correct visibility based on customer login and group status.
Timelines vary based on complexity, but we focus on modular development to deliver core functionality quickly while ensuring long-term scalability.
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CIN: U74999GJ2016PTC092785
