Graphic assets and some app upload guidelines for “Google play store” and “App Store”

Mike Davis
~ 4 min read

Once you’re done with your mobile application for the next big thing with the designing, coding and testing; time comes to make it live. Time to submit the application on respective store; for Android — Google Play Store and for
iOS — App Store.

This is when you first interact with Developer Console. Essential step is to create signed APK(Android) and Build(iOS). This is generally done by the developer. But the missing piece of puzzle is managing all those image assets, splash screen, icon and screenshots in order to publish the app.

In this blog, we’ll see graphic assets and app upload guideline both for free and paid app.

Once you’re ready with the Signed APK (Android) and Build (iOS), log in to respective Google Developer Account and iTunesConnect .

With each major release of OS update and new device launch, respective stores changes the guideline for graphic assets and app upload. Below are the primary things you need to have before launching the app.

  • App Icon
  • Splash Screen
  • Screenshot
  • Featured Graphic and/or Video

App Icon

Google Play Store

A high-resolution icon is required with mentioned versions and below design guidelines.


  • 32-bit PNG (with alpha)
  • Dimensions: 512px by 512px
  • Maximum file size: 1024KB

App Store

App Icon Attribute

Splash Screen

Play Store

App Store — Launch Screen

Launch Screen Minimum Required for App Store:
  • One portrait launch screen for iPhone (both retina and non-retina resolutions)
  • One portrait and one landscape launch screen for iPad (both retina and non-retina resolutions)

Landscape dimensions are the same, just switch the width with the height for all of the above.

Screen Shots

Google Play Store

On Google Play Store one can (and should!) upload 2 to 8 screenshots (no alpha) for each supported device type (Smartphone, Tablets 7 Inch to 10 Inch, Android TV, Android Wear).


To publish your Store Listing, you must provide a minimum of 2 screenshots for each supported device type (Smartphone, Tablets 7 Inch to 10 Inch, Android TV, Android Wear).

  • JPEG or 24-bit PNG (no alpha)
  • Minimum dimension: 320px
  • Maximum dimension: 3840px
  • The maximum dimension of your screenshot can’t be more than twice as long as the minimum dimension.

It can be an image or a video.

  • JPEG or 24-bit PNG (no alpha)
  • Dimensions: 1024px by 500px

In case of using video we need to take care of following stuff:

  • Make sure to use an individual video’s YouTube URL, not a YouTube playlist or channel URL.
  • The videos should be kept short (30 seconds to 2 minutes).
TV banner
  • Dimensions: 320 x 180 px

Other Textual Information

  • Play Store: It should be between 4 to 30 characters.
  • App Store: 255 character limit. Please check for the name availability
Short Description:
  • It should be between 0 to 80 characters.
Detailed Description:
  • It should be up to 4,000 characters.
  • Required, 100 character limit
What’s new in this version?
  • User can fill in this field while updating the application version.
  • It has 500 character limit
Website URL:
  • Website url of application or the developer’s website. This is an optional field.
  • Email where the users can contact for the support or queries if any.
Privacy Policy:
  • A developer can provide with the privacy policy URL.

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App storeDeveloper guideDevelopmentGoogle play storeGraphic assets

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