How Analytic Integration will take your business high?


27 Jan How Analytic Integration will take your business high?

This is the time that we’re suffering from data overloading. Rather say we’ve data and information loaded in our smart devices but we are busy developing the techniques to use that data in a right manner. But a good news is we’re halfway there. There is an easy solution for that, that too using graphics, charts and data models. Well content is king, only if it is represented with visually right graphics. With these graphic representation, analysis of data is much easier like a flow of a tale. You can focus on what’s important, you can analyze the inter-connectivity of data and you can filter it with a single click.

Here comes the analytical tool to help you out with the pile of data you will receive on your website and application. Have you ever thought about how much time your users are browsing through your website or how many minute/seconds your users are spending on a particular screen of your application? Have you considered knowing where your best visitors are located and what they are searching on your website? How many installation your application have gotten this far and on what devices your users are using your application?

All these things are possible with simple analytical tool integration. There will be plenty of situations where you gonna need the analysis to simplify the big data which you’re going to receive. Here are some benefits you can get after integrating any analytical tool.

Know your target audience

With integrating any analytical tool, you can determine where your best visitors are located, what gender specific they are and in what age group they fall into. This will help you who you should target while setting the ads. It will clear things out like either you want to set up ads targeting a region or globally.

Know which campaign brings the traffic which get converted into revenue generation.

You must want to know which promotion or social media marketing strategy is being paid off. The campaign you’ve started is generating enough ROI or not. These all things are track-able and you can have insights for these.

Know what people are searching

There are tools which let you know about keywords that can bring visitors to your website. But with integrating the analytic tool you can know beyond that, about what those users are searching on your website. According to that you can generate more content and convert it into ROI.

The most popular and highly used Analytical tools are Google Analytics, Localytics and Mixpanel

Google Analytics – Free

Well it’s free and if you don’t care about ownership of data as it’s from Google then this is the best analytical tool for beginners to integrate in website or application to track down the data. With Customization, Push Notification, Cohort data and conversion funnels functionality you can manage the things according to your needs. Google Analytic will give you benefits with search results like what people are searching exactly on Play Store or on Google search bar to get your attention.

Localytics – Paid

Localytics gives custom dashboard so you can have the view as you want and can generate the response accordingly. In SwitchIt we do have integrated the service and the result is phenomenal. You can send Push Notifications.  Message in Inbox which is perfect for consistent engagement. With the engagement data you can reach users with targeted ads. Localytics also provides A/B testing.

Mixpanel – Freemium

With the real time data analysis Mixpanel provides best user engagement.

Mixpanel is another real-time analytic tool that measures user engagement and provides the most significant mobile and website segment traffic data. The drawback of Mixpanel is it’s pricing module. Which is bit complicated and confusing as it involves different plans according to user and engagement.

There are many more analytic tools like Appsee, Clicky, Flurry etc. which provides remarkable capability to deliver detailed insights about your website/application performance.

Case Studies